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Sept. 29, 2023
When it comes to success as a life insurance agent, owning an agency is a high-priority milestone for most. Running your agency means less writing policies and more managing others. While that might not be the right fit for some, it has become a popular goalpost in a life insurance career.
There are a lot of things to learn about managing your agency, but one of the biggest obstacles to overcome is growing your agency. Recruiting requires a lot of effort and channels to maximize outreach.
More than that, giving recruits reasons to join your agency is one of the greatest boons you can give yourself as you grow your agency. Here, we’re giving you five ways to increase your life insurance agency and keep it thriving.
#1: Digital Marketing for Life Insurance
Effective digital marketing is critical to growing your life insurance agency. Building your online brand will give you a more comprehensive reach (and, more importantly, authority) to potential recruits.
It’s important to extend your reach to social media, leveraging content marketing and building on your brand’s online reputation. The goal is to be ubiquitous to your prospective clients. Expand your online footprint, and you’ll build a wider net for lead generation, recruiting, and brand reputation.
Make sure you understand how different facets of digital marketing work and how each can bring additional value to your recruiting efforts. While one tactic might be useful for one social page, it might have different results on another platform. Understand how each piece of the puzzle fits together.
Whether you’re using social posts to keep your audience aware of organizational highlights or remembering to reply to every online review, there are always ways to enhance (and improve) your digital marketing strategies.
#2: Strong Referral Network
Creating a reliable life insurance referral network is a great way to reach more clients, but it’s also a fantastic way to grow your agency.
You’re accomplishing some things by leveraging your current workforce to recruit more agents. Instead of spending more time with outreach, you’re driving interest passively. Ideally, these recruits will then find you. Second, you can incentivize your existing agents to spread your brand, giving them more reason to invest in the organization.
Whether you’re putting together a regular recruiting happy hour or creating a bonus program for your agents for every writing agent they bring on board, a referral network will go a long way toward building your agency.
#3: Robust Product Portfolio
Expanding your life insurance agency’s product offerings is critical to the success of your recruiting efforts. Life insurance agents need progressive products to satisfy more clients, and if your agency has access to those products, you’re much more likely to attract new agents.
Agents with Symmetry have access to a list of proprietary products created by our parent company, Quility. These proprietary products give them an edge in the field.
Products like Quility Level Term (QLT) and Debt Free Life® (DFL) allow Symmetry agents to find customizable coverage for their clients.
By keeping a robust product portfolio, you’re sure to attract recruits while giving your existing agents every advantage when helping families across the country.
Q&A: The state of digital in life insurance
Dec. 1, 2023
CEO and Founder Brandon Ellison discusses the future of life insurance
Brandon Ellison, co-founder and CEO of Symmetry Financial Group, was recently interviewed by Digital Insurance, an online resource for senior executives leading the transformation of the insurance industry.
In this interview, Ellison talks about pain points and challenges, current technology trends, industry predictions for 2024, and more!
Read the article here.